How to Leverage Twitter without Annoying Your Clients
by Rebecca Ray, Nataly Kelly
February 01, 2012
February 01, 2012

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Social media is great for tracking trends, issues, events, and jobs related to translation, interpreting, localization, and internationalization. However, various platforms require that you learn some of their lingo in your native language before you can take full advantage of what they offer. In this brief for language service providers (LSPs) new to Twitter, we provide guidance on what to share, what not to, and how to do it. We also discuss how to use Twitter as a tool to determine where your customers are focusing their attention, so that you can develop new marketing approaches for your services (see "How LSPs Can Assist Clients with Global Social Media," Apr11).

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Pages: 4

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