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Where MT Fits in the Global Customer Experience
by Donald A. DePalma
January 27, 2015
January 27, 2015

 
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Summary
Is machine translation ready for real-time, customer-facing interactions? CSA Research has found that consumers and business buyers greatly prefer local-language content at every phase of the customer experience (CX). Our surveys also reveal that they are tolerant of lower linguistic quality and tend to use machine translation to read untranslated content. This brief analyzes the intersection of customer experience and machine translation, and explores the use of MT by three companies to enable prospects to successfully navigation from initial contact to post-sales customer service. 

Availability
  • Global Leaders
  • Technology Vendors

Pages: 5
 

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