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Insights on Enterprise Budgeting Practices
by Hélène Pielmeier, Rebecca Ray
February 27, 2015
February 27, 2015

 
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Summary
Language service providers need to understand how companies budget for translation in order to sell to it more effectively. Knowing who controls the budget and approves deviations helps salespeople and client service staff approach clients with proposals that stand a better chance of being approved. Understanding the clients’ challenges also allows LSPs to provide localization managers with arguments to increase their budgets, maintain them, and keep them from being cut. Many buyers scramble to stretch flat budgets to cover an expanding number of markets, products, and publishing platforms each year.

To learn more about how buyers manage their language service spend, CSA Research conducted in-depth interviews with managers and directors with budget responsibilities at 37 global companies in 10 industries in eight countries. This report outlines their budgeting practices.

  • Participant Profile. This section describes the demographics of the people we interviewed for this research.
  • Findings. We document the degree of control that interviewees exert over funding sources, the data and tools they employ to develop budget estimates, and the strategies they use to build flexibility into their funding models. We also identify the various stakeholders and decision-makers that these budget managers must answer to and what their budgets encompass.
  • Recommendations. We provide advice for language service providers on how to leverage this information for sales and client service.

Availability
  • Industry Providers
  • Technology Vendors
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Pages: 31
 

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