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Improve Your Clients’ Experience
by Hélène Pielmeier
February 27, 2015
February 27, 2015

 
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Summary
You have probably heard your clients talk about improving their “customer experience” (CX). That’s the sum of all interactions that their prospects and customers have with them, from the first contact through selling, supporting them after the sale, and nurturing the relationship to maximize the lifetime value of those customers. Sound familiar? LSPs must work hard to create a compelling customer experience for their clients, one that keeps customers coming back for all their language needs. This brief helps language service providers: 1) understand what customer experience entails; 2) listen to the voice of the customer; 3) assess what really matters to their clients; and 4) refine the experience.

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Pages: 6
 

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