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Insights on Enterprise Translation Automation
by Donald A. DePalma, Fred Hollowood
April 14, 2015
April 14, 2015

 
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Summary

As your clients expand globally, they struggle to scale content to a range of products, languages, and platforms. The only way to meet this demand is with technology. In this report, CSA Research explores six scenarios for how buyers automate processes in a continuum from reactive to fully engineered systems – and the role of language service providers in such initiatives.

We present and analyze the findings from interviews conducted in October and November 2014 with technology managers and executives at 15 enterprises that have developed varying degrees of translation automation. While many LSPs may not encounter all the models that we outline because of the type of clients they deal with, most will experience the initial approaches to automation that many companies take in their journey.

LSPs can use this information to better support their clients’ efforts to automate part or all of their global content delivery models. Those with less technology experience will learn how customers are automating operations. LSPs with more technical expertise will discover opportunities to support their clients in their quest for efficiency and scalability.

In this report, we explore scenarios for translation automation in a continuum from reactive to tailored to fully architected systems. Based on interviews with technology managers and executives at 15 enterprises, this research offers numerous use cases and specific recommendations about what clients do as they automate their translation and localization workflow. LSPs will benefit from insight into client technology plans:

  • Nine tables that outline business goals for automation, various technologies and their components, their role in the language supply chain, and sample suppliers 
  • Six workflow diagrams that include automation scenarios for precision manufacturing, Agile development environments, customer care, and marketing 
  • Information about three automation frameworks – reactive, tailored, or architected 
  • Understanding why successful automation depends on connectivity, control, and context 
  • Recognizing how localization maturity influences automation choices 
  • Recommendations on how to become part of their clients' technology strategy 



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  • Technology Vendors
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Pages: 49
 

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