Benchmarking the Top 100 Online Languages for 2015
by Benjamin B. Sargent, Donald A. DePalma
April 30, 2015
April 30, 2015

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Among the three billion people traversing the internet in 2015, 100 languages account for almost all economically significant online activity. Fourteen of those represent 90% of the total economic opportunity of digital communication and commerce. Companies with global ambitions must pay close attention to the shifting makeup of the online audience to ensure maximum leverage of product development, marketing, and customer experience budgets. This brief addresses three issues: 1) choosing the most valuable languages; 2) segmenting languages by their economic potential; and 3) prioritizing localization plans. To help global planners and marketers, CSA Research uses GDP, population, and internet penetration rates to calculate a set of benchmarks for global marketing. 

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Pages: 20

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