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April 30, 2015
Making the Switch from Neutral to Regional Spanish
by Benjamin B. Sargent  

 
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Summary
Spanish comes in many variants, deeply entrenched in the regional cultures of its diverse audiences. Few organizations can afford to support all versions. However, the proliferation of social media and mobile applications has forever changed user expectations for language in their digital environments. In this brief, we delve into the country-specific data to propose how companies can better address regional and local audiences with targeted variants. 

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Pages: 5
 

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