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April 30, 2015
The Rise and Fall of the Top Online Languages
by Benjamin B. Sargent, Donald A. DePalma  

 
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Summary
Companies with global ambitions must pay close attention to the shifting makeup of online audiences to ensure the maximum leverage of product development, marketing, and customer service budgets. This report shows which languages matter the most in terms of online economic opportunity, presents a framework for categorizing languages into tiers, and recommends actions for marketers. It uses gross domestic product (GDP), population by country, and internet penetration rates to render important benchmarks for digital communication. 

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Pages: 29
 

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