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Global Mobile App Development
by Rebecca Ray, Benjamin B. Sargent
May 29, 2015
May 29, 2015

 
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Summary
With a billion tablets already online and four billion smartphones predicted to be in use worldwide by 2017, mobile is the next frontier for companies to implement and fine-tune the global customer experience (CX). However, mobile phones represent more than just another digital channel for content, as more and more people throughout the world adopt the devices as the principal sources of communication, services, and entertainment in their lives. To fulfill their expectations requires organizations to shift from simply delivering localized content to enabling localized experiences whenever and wherever people expect them – all according to their language, culture, personal preferences, and current physical location.

This report identifies and provides solutions to the challenges faced by design, development, and translation teams when building these localized experiences. It is based on in-depth interviews with 36 localization managers and directors at 29 global companies in eight industries in 10 countries. Both newbies and veterans will:

  • Understand how best to approach mobile app localization projects, the typical mistakes to avoid, and how to benchmark what they’re doing against their colleagues
  • Grasp when to adapt localization workflows for mobile – and when not to
  • Have access to seven internationalization guidelines for training global mobile developers
  • Identify three areas in which to educate app designers
  • Be introduced to eight best practices for mobile app testing for local markets
  • Gain insight to how to redefine linguistic quality based on direct customer feedback
  • Learn 14 ways to provide context for translators and reviewers
  • Find out how to identify and select mobile app data to support market entry and language support strategies
  • Recognize how localization maturity affects mobile app localization

Availability
  • Global Leaders
  • Technology Vendors
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Pages: 53
 

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