| 
   
May 31, 2015
E-Marketing Convergence Creates Opportunity for Localization Managers
by Benjamin B. Sargent  

 
Download this research
Summary
In the evolving world of e-marketing, companies strive to manage what were previously separate practices as a single, coordinated program. In this scenario, activities like corporate blogging, SEO, and pay-per-click (PPC) advertising pop out of their dedicated siloes to play an orchestrated role in a steady stream of launches and campaigns. This brief describes the confluence of e-marketing programs, the impact of convergence, and how localization managers can add value to the new marketing process. CSA Research contends that the change in marketing management opens up a new and important opportunity for localization professionals to move up, by helping their companies build a global content marketing factory.


Availability
  • Global Leaders
  • Technology Vendors

Pages: 6
 

Related research
Find similar research by  
More

 
 
 
Terms of Use | Privacy Statement | Contact Us
Copyright © 2016 Common Sense Advisory, Inc. All Rights Reserved.