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July 31, 2015
How to Elicit International Customer Feedback
by Rebecca Ray  

 
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Summary
Localization managers often find it difficult to provide timely, high-quality feedback from international customers. Colleagues in product marketing question which localized versions to produce in the first place. Digital marketers seek insights on what the competition is doing in local markets. Those responsible for translation want to verify linguistic quality. This brief covers what feedback to elicit, who to gather it from, how to collect it, and what to do with it once you have it.

Availability
  • Global Leaders
  • Technology Vendors

Pages: 4
 

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