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Finding Revenue in Under- and Over-Served Languages
by Benjamin B. Sargent
September 25, 2015
September 25, 2015

 
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Summary
For buyers and sellers of translation services, global market position is increasingly tied to an expanding number of human languages in the global digital marketplace. Comparing the opportunities of language with the competition for attention in those markets provides planners with a data-driven filter for mapping future business growth.

How does language popularity on the world’s most prominent websites compare to the economic potential of audiences speaking those languages? In this brief, CSA Research reveals under- and over-served language markets, listing 85 languages found on two or more sites in our review of 2,407 prominent websites from companies representing 25 countries and 59 industries. Strategic planners, product managers, and global marketers need this data to support decision-making. Language service providers (LSPs) need it to advise customers and develop their linguist supply chain.

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 8
 

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