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How Taglines Can Make or Break a Global Brand
by Talia Baruch, Nataly Kelly
June 30, 2012
June 30, 2012

 
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Summary

Taglines are truly powerful. One brief phrase can define your brand identity and set you apart from the competition. When combined with your brand name and logo, a tagline can make your brand sing. When consumers make the long-lasting link between your tagline and your brand, you’ve added a new verbal and emotional hook to your value proposition. However, transferring a tagline across languages and cultures is not easy. In this brief, we provide guidance on taglines in global branding.


Availability
  • Global Leaders
  • Technology Vendors

Pages: 3
 

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