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July 02, 2012
Global Logos that Speak Louder than Words
by Talia Baruch, Donald A. DePalma  

 
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Summary

Marketing specialists estimate that the average Westerner sees 6,000 logos per day. They appear on stores, billboards, screens, websites, magazines, and even in the sky on banners pulled by small planes. All seek to communicate their brand values. However, with so many logos clamoring for our attention, they need to stand out from the crowd of others, work across all media, and communicate values across borders.

 


Availability
  • Global Leaders
  • Technology Vendors

Pages: 2
 

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