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August 20, 2012
To Adapt or Not to Adapt Your Brand Name
by Talia Baruch, Nataly Kelly  

 
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Summary

It’s a question that many companies wrestle with when moving into other markets, especially ones that speak languages written in non-Latin scripts: Should we adapt our brand name? For many global companies, brand name adaptation can be a painful process. In this brief, we provide tips for making it easier.


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Pages: 2
 

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