Global Website Assessment Index
by Benjamin B. Sargent, Vijayalaxmi Hegde
October 31, 2012
October 31, 2012

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Each year since 2008, Common Sense Advisory has examined many hundreds of websites to document the common localization practices among the top brands and most visible websites. In 2011, we expanded the number of sites examined to over 1,200, and now, in 2012, we've doubled the sample size again. This year’s dataset contains 2,409 records. In this report, we provide charts and tables showing language popularity among the world's most prominent websites. We showcase the data by industrial sector, sub-industry drilldowns, company size, company location, and website traffic volume. We found broad agreement on the popularity of languages at the top of the economic food chain, such as English, Simplified Chinese, and Spanish. However, when examined by industrial sector or by country, distinct preferences appear.

  • Global Leaders
  • Technology Vendors
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Pages: 52

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