When Translation Fails to Increase Local Sales
by Rebecca Ray, Vijayalaxmi Hegde
November 30, 2012
November 30, 2012

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All too often, companies dutifully launch translated versions of their products or services, but local markets fail to bite. It’s natural for firms to expect their translation efforts to pay off sooner rather than later. Why isn’t translation enough to kick-start sales in some local markets? This brief offers answers to that question, along with advice for marketing, product, and translation managers on how to work together to overcome this challenge.

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Pages: 3

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