| 
   
When Translation Fails to Increase Local Sales
by Rebecca Ray, Vijayalaxmi Hegde
November 30, 2012
November 30, 2012

 
Download this research
Summary

All too often, companies dutifully launch translated versions of their products or services, but local markets fail to bite. It’s natural for firms to expect their translation efforts to pay off sooner rather than later. Why isn’t translation enough to kick-start sales in some local markets? This brief offers answers to that question, along with advice for marketing, product, and translation managers on how to work together to overcome this challenge.


Availability
  • Global Leaders
  • Technology Vendors

Pages: 3
 

Related research
Find similar research by  
More

 
 
 
Terms of Use | Privacy Statement | Contact Us
Copyright © 2017 Common Sense Advisory, Inc. All Rights Reserved.