Mobile App Localization
by Rebecca Ray, Hélène Pielmeier
January 26, 2016
January 26, 2016

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Companies in all industries build apps to support their businesses, which presents up-selling opportunities for language service providers (LSPs). These include: 1) handling higher content volumes and additional languages, and 2) offering add-on services to ensure world-readiness from day one.

Only a small percentage of LSPs are currently capable of providing the consulting expertise required to support mobile app localization. And even those that do still have room to refine and expand their offerings. Based on in-depth interviews with 36 localization managers and directors at 29 global companies, this report shows LSPs how to support clients to localize more mobile moments:

  • Teach customers how best to approach mobile app localization projects and which mistakes to avoid
  • Identify opportunities and provide solutions to the challenges that design, development, and translation teams on the buy-side face when building these localized experiences
  • Learn how to provide mobile analytics and insights on local market dynamics to enable customers to make informed decisions on the markets and languages to support for their devices
  • Show customers how to enter a mobile market in phases
  • Redefine what quality means for localized mobile apps
  • Enable cost-effective ways for clients to test in-country

  • Industry Providers
  • Technology Vendors
Download an extract of this report

Pages: 44

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