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December 21, 2015
The Style Guide Challenge
by Rebecca Ray, Hélène Pielmeier  

 
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Summary
Would your CMO or VP of marketing consciously allow translators or language service providers (LSPs) to interpret your brand for the company's international markets? Probably not. However, that's what happens when you leave them on their own to make decisions about linguistic style. In the absence of properly implemented style guides, your suppliers fill the void as best they can. In this brief, CSA Research describes: 1) why you need style guides, 2) what to include in them, and 3) the process for developing and maintaining them. If you have already deployed style guides, we offer several insights on how to ensure ongoing success.

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  • Global Leaders
  • Technology Vendors

Pages: 7
 

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