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Consumer Language Preferences for Egypt
by Donald A. DePalma, Stephen Henderson
January 29, 2016
January 29, 2016

 
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Summary
CSA Research polled consumers in Egypt and nine other non-English-speaking countries about their language preference — mother tongue or English? For each country, we studied their behaviors and attitudes toward the availability of websites, product information, and other elements of the customer journey in their languages. We also analyzed issues such as the likelihood of their purchasing goods and services on English-language sites, how much time they spend on such sites versus ones in their own language, and expectations for post-sales customer care. Anyone selling to people in Egypt will find this data and the analysis available in “Can’t Read, Won’t Buy” valuable input to their content strategy for this market.

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Pages: 6
 

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