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MarketFlex for Business-Oriented TMS
by Benjamin B. Sargent, Donald A. DePalma
March 29, 2016
March 29, 2016

 
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Summary
The market for business-oriented translation management systems in LSP environments is growing. In the past, limited commercial options led many language service providers to develop in-house solutions. Today, commercial solutions support a range of work styles, company sizes, and integration requirements. This report gives LSPs a structured analysis of seven off-the-shelf solutions for managing translation operations: 1) AIT Projetex; 2) Alpha CRC LTC Worx; 3) LSP.net OTM; 4) Plunet BusinessManager; 5) RR Donnelley MultiTrans; 6) Wordbee Translator; and 7) XTRF.

MarketFlex reports draw on TMS Live data, product demos, in-depth executive interviews, customer surveys, web presence, and online community engagement. To produce this report our analysts evaluated 375 factors for each solution. That includes 191 product features and 184 vendor attributes, organized into 20 scoring areas, weighted and balanced in a complex scoring algorithm.

  • Product viability. The viability result derives from current feature strength at the start of 2016, in response to the question, “How well does the system meet the requirements and expectations of today’s market?” For the vertical axis, we evaluated 191 attributes related to product features. Using a consistent formula, we also calculated each developer’s predicted pace of innovation for the coming year.

  • Company sustainability. The sustainability result combines 184 scored elements for the horizontal axis, to answer the question, “How likely is the product to gain market share in the future?” Operational scores derive from data collected during executive interviews with each vendor. We assessed operational strength in five areas: 1) corporate structure; 2) development operations; 3) sales and marketing organization; 4) financial stability; and 5) ecosystem. Separately, we measured market visibility for each product by collecting independent data on websites, search rankings, news, conference participation, and social media profiles.
Building on a decade of research and analysis of the sector, this MarketFlex effort took three months to complete. It includes an analysis of market dynamics as well as individual assessments to highlight strengths and concerns with each vendor’s offering. MarketFlex evaluations result in each solution being plotted onto a 2 x 2 grid, showing product viability on the vertical axis and company sustainability on the horizontal axis (see figure).



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Pages: 47
 

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