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April 01, 2016
Digital Opportunity: Top 100 Online Languages for 2016
by Benjamin B. Sargent  

 
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Summary
In 2016, more than 3.4 billion people will traverse the internet. How many of the world’s estimated 6,500-plus languages will it take to reach and engage them? This annual update of language benchmarks brings insight and ammunition to global market planners as they allocate budgets for product development, marketing, and customer service activities. Language services providers (LSPs) use the data provided by this research for capacity planning and assisting their own customers to effectively penetrate global markets. It now takes 14 languages to get to 90% of the online opportunity. This brief renders country-level GDP, internet, and demographic calculations into a set of language benchmarks to guide global growth. 

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 9
 

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