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Boost Your Content Strategy by Learning from Millennials
by Rebecca Ray
April 29, 2016
April 29, 2016

 
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Summary
Digital marketing managers - and the localization teams that support them - can tap into Millennial thinking to deepen content experiences. You can learn a great deal from this generation when updating your one- to three-year strategic plans for global marketing. In this brief, we share seven lessons uncovered in our research on travel and leisure (see "Lessons from Travel Companies for Supporting Global CX," Oct15). You can apply them to other industries - as you enhance marketing initiatives to attract future customers.

Availability
  • Global Leaders
  • Technology Vendors

Pages: 2
 

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