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Digital Opportunity: Fast-Rising Languages for 2016
by Benjamin B. Sargent
April 30, 2016
April 30, 2016

 
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Summary
Fast-rising languages signal competitive advantages available to savvy marketers with cash to spend on capturing new audiences. This companion brief to “Digital Opportunity: Top 100 Online Languages for 2016” examines the fastest-growing languages from that dataset, highlighting changes in online opportunity during the last year. It also looks at trends in share growth over the past seven years as we: 1) pinpoint fast risers in each of the four tiers; 2) review how the conflicts in Syria and Ukraine affected digital opportunities in countries tied to Russia and the Middle East; and 3) make recommendations for global brands.


Availability
  • Global Leaders
  • Technology Vendors

Pages: 3
 

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