Five Questions to Identify More Evolved Prospects
by Donald A. DePalma
June 24, 2016
June 24, 2016

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The market segmentation strategy for a language service provider may involve serious triage of business opportunities, even to the point of rejecting prospective clients. A major reason for not working with a given prospect is low localization maturity. Why? Mature clients can be easier to service, but less mature prospects may incur added cost for on boarding education in best practices.There is an upside: LSPs that market to evolving organization may benefit from less competition, the opportunity to become entrenched, and exponential growth over time. This brief outlines five questions that will help you decide what kind of client a given prospect will be.

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