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July 29, 2016
Global Website Assessment Index 2016
by Benjamin B. Sargent, Donald A. DePalma  

 
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Summary
Digital operations require increasing complexity and larger budgets as brands launch content-driven campaigns across a greater number of channels, countries, and languages. Marketing and digital production teams need hard data for building business cases and fine-tuning strategy, as do product management, technical publications, and customer care functions. This report provides benchmarks for the relative importance of languages and social links for global companies working in 38 industrial sectors. These benchmarks represent industry-level consensus on the commercially relevant human languages and social networks. In this report you will find:

  • Languages and business success. Since 2007, CSA Research has tracked correlations between language support in digital operations and various measures of business and financial success. This year we focus on the basic triad of website traffic, brand value, and company size by calculating the average number of languages found on corporate and brand websites. 

  • Industry sectors. This section provides planners with vertical industry benchmark infographics for 38 industrial sectors. Benchmarks include the average number of languages and social links per website, plus the priority or popularity of languages and social networks by sector. This data reveals each industry’s global consensus on the relative importance of popular languages and social networks.

  • Global winners’ circle. Site designers draw on three metaphors for web experience. This section shows that websites designed to look and function like applications support the most languages. With 11 of the top 12 sites with 45 more languages adopting a GUI-like customer experience (CX), CSA Research predicts that more sites will shift to app-style website design in the future.

Availability
  • Global Leaders
  • Technology Vendors
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Pages: 61
 

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