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Fast-Growing LSPs Turn to Machine Translation
by Arle Lommel
June 30, 2016
June 30, 2016

 
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Summary
Executives at most of the LSPs we interview or survey are evaluating the role of machine translation (MT) in their businesses. They wonder where they stand compared to their peers and what competitive pressures they will face from MT and post-editing. In this brief, we examine how CEOs from 50 of the top 100 language service providers view this topic versus how those from 75 of their smaller competitors do. We discuss: 1) the importance of MT to their companies’ strategies and growth; 2) how they deal with quality challenges; 3) how they believe that it affects their buyers’ perception of human translation (HT); 4) what the effects are on translation volume, price, and demand for HT; 5) the MT-related issues that concern LSP CEOs; and 6) suggestions for how to use the insights offered by respondents.

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 12
 

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