August 31, 2016
Mobile-Forward Design for Global Websites
by Benjamin B. Sargent  

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The small screen is here to stay. Today, you're only as good as your 320-pixel wide display. This research re-evaluates mobile-oriented brand websites and identifies an emerging trend we call mobile-forward design. This approach surfaces a single customer experience for screen-hopping audiences, reduces cost and complexity in development, and accelerates content velocity across multiple regions and languages. In this brief, we define mobile-forward design, set forth the criteria for implementation provide examples of current practice, and conclude with a discussion of the business drivers underlying its adoption.

  • Global Leaders
  • Technology Vendors

Pages: 7

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