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Digital Opportunity: Under- and Over-Served Languages
by Benjamin B. Sargent, Arle Lommel
September 27, 2016
September 27, 2016

 
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Summary
Some languages historically show lower use than their market heft should warrant, such as Arabic, Hebrew, and Persian. Other languages appear more frequently than their limited market size might predict, including Bulgarian, Hungarian, and Slovak. In this brief we continue our three-year longitudinal analysis of the economic potential of online languages versus their frequency of use on the websites of prominent brands around the world. This analysis will help corporate planners focus their investment on the most necessary and lucrative languages and will guide LSPs to recommend markets that drive revenue and market share growth for their clients. 

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 10
 

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