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September 28, 2016
Developing the IDP Market
by Hélène Pielmeier, Arle Lommel  

 
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Summary
Announcements of interpreting delivery platforms (IDPs) that enable remote, video, telephone, and even machine interpretation appear with ever more frequency. However, limitations restrict the adoption of many offerings. Most providers offer single-purpose applications suited for just one or two use cases and buyers have not adopted these products at the pace their developers expected. Developers and sellers must address core problems – or the IDP market will develop slowly, remain fragmented, and won’t exhibit clear leaders for quite some time.

March through August 2016, CSA Research conducted 45 interviews and demos with tech vendors, users of such technologies, and interpreting experts to assess the state of interpreting technology offerings. The first report on this research, “Interpreters at the Push of a Button,” (Aug16) presented information on selecting platforms. In this second installment, we explore IDP deployment challenges and propose solutions to sell platforms more successfully. We provide concrete advice for technology vendors, interpreting service providers that develop their own solutions, and companies that re-sell off-the-shelf products. Buy-side organizations that rely on IDPs will get a broader perspective of issues that will help them make informed decisions to help the market mature.

The report covers:

  • Understanding the IDP Market. We discuss the challenges that vendors face in selling interpreting platforms and the market transformations these cause.
  • Creating the Demand for IDPs. We tie adoption patterns and buyer maturity progression to development issues, and make recommendations that will help developers create more demand.
  • Adapting to Changing Needs. We present issues tied to the unrealistic expectations of enthusiastic adopters, shifts in the demand, and recommendations to ensure vendors don’t miss opportunities.
  • Improving the Offering. We relay findings related to common weaknesses in products, upcoming shifts in development, and ideas for technology vendors to improve their products.
  • Preparing the Supply Chain. We discuss challenges and advice to line up a solid supply chain.
  • Recommendations. We summarize the essential elements of successful go-to-market strategies.
  • Glossary. We provide definitions of IDP technology types.
  • Information Sources. We provide details on interviewee profiles.
  • Related Research. We recommend other CSA Research reports and briefs that provide additional data and analysis on interpreting.

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors
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Pages: 44
 

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