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Building a Globally Integrated Organization
by Rebecca Ray
November 03, 2016
November 03, 2016

 
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Summary
When it comes to delivering a global customer experience, you're only as good as your last performance. And your organization's ability to repeat and sustain its successes depends on the degree to which each function has globalized its business processes. Localized app ready to go? Check. Marketing programs adapted and translated? Check. Support team equipped to deliver multilingual chat? Oops. You get the picture. In this brief, we outline the magnitude of the problem based on hard data, the reasons why localization teams end up with enterprise-wide responsibility for globalization, how they can create space for other teams to improve, and ways to prioritize the groups that need help first.

Availability
  • Global Leaders
  • Technology Vendors

Pages: 9
 

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