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November 16, 2016
Expanding Global Customer Experience
by Benjamin B. Sargent, Rebecca Ray  

 
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Summary
Global brands seek to maximize return on research and development, product design, and brand investments. As customer acquisition and engagement become increasingly digitized, these companies must reliably deliver content in dozens of languages and channels, across an array of regions, cultures, and regulatory regimes. This report identifies 58 best practices, in nine facets of global customer experience, derived from 150 major brand websites with 25 or more languages. Globalization champions, digital practitioners, and executives can incorporate these best practices into their own planning documents, as a set of nine checklist tables provided in the report.

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Pages: 52
 

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