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Growth Strategies for LSPs
by Hélène Pielmeier
November 23, 2016
November 23, 2016

 
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Summary
Language service providers are often at a loss on what to do next when they develop growth strategies: Should they add new services? Should they go international? Alternatively, should they just strive to close more sales within their current target market? In advisory sessions and strategy days, CSA Research frequently explores with executives the options to grow their businesses profitably. In this brief, we structure the discussion around the Ansoff matrix, a business tool to help companies choose strategies for growing their business. We adapted it to the language services industry so that LSPs can get pointers on approaches to achieve: market penetration, market development, offering development, and diversification.

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Pages: 8
 

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