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Account Growth through Client Care
by Arle Lommel, Hélène Pielmeier
January 27, 2017
January 27, 2017

 
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Summary
What is the magic that turns some buyers turn into top clients? CSA Research conducted a survey of 211 LSPs to analyze information on their top three accounts. In this brief, we examine the relationship between the size of an opportunity and the time and effort that language service providers invest in them. We offer suggestions for how to adjust sales efforts to seller’s characteristics.

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Pages: 6
 

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