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December 30, 2016
SEO Essentials for Global Brands
by Benjamin B. Sargent  

 
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Summary
More than 90% of customer journeys begin with search. SEO-generated visits achieve higher conversion rates than other digital lead sources. Yet many international brands tell us their implementation and processes for SEO remain unorganized and half-hearted. Virtually all companies say they are not doing enough. For most global web teams, taking a serious approach to international SEO is a future goal, not a present reality. Practitioners tell us they need actionable advice, not just strategic goals.

This brief analyzes:

  • The impact of Google, which dominates the search landscape in most countries.

  • Page-level SEO practices, where authors and localization teams incorporate international SEO tactics into their content deliverables.

  • Site-level SEO factors, where web development and design teams build global SEO principles into their page templates and site configurations.

  • Enterprise-wide collaboration, which is needed to share keyword research and analytics across silos and regions.

Availability
  • Global Leaders
  • Technology Vendors

Pages: 6
 

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