Why Benchmarking Buyer Maturity Matters for LSPs
by Rebecca Ray, Hélène Pielmeier
February 23, 2017
February 23, 2017

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Recognizing buyer maturity levels and incorporating them into your strategy and solution delivery processes are essential to your business. Doing so enables you to: 1) identify the right prospects; 2) nurture leads with relevant messaging; 3) win opportunities that increase your revenue; and 4) rise above your competition by helping clients grow their international business more quickly. 

To equip language service providers with hard data to show how the landscape described in our Localization Maturity ModelTM (LMM) has evolved for buyers, CSA Research undertook an expansive data collection and analysis initiative:

  • We conducted a comprehensive survey of 90 enterprise buyers of language services in 15 countries in June and July 2016.
  • We asked about five strategic areas - governance, strategy, process, organizational structure, and automation.
  • We ran 6,657 correlations based on the data collected, of which we are publishing a small percentage in a series of six briefs.
This overview:

  • Makes the case for paying attention to buyer localization maturity levels.
  • Shares our LMM methodology.
  • Details respondent demographics.
The data itself is available in five briefs focused on governancestrategyprocess, organizational structure, and automation.

  • Industry Providers
  • Technology Vendors

Pages: 7

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