Tech-Savvy Providers Nail the LSP Metrix
by Benjamin B. Sargent, Arle Lommel, Hélène Pielmeier
May 31, 2017
May 31, 2017

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Technology plays a vital role for language service providers, yet deciding how much and when to invest in language or business tools is difficult for them. Technology adoption increases as LSPs mature and is widely perceived to speed that process. However, regardless of the systems used, translation and interpreting remain largely human-delivered services. Over-aggressive spending on software introduces risk and bleeds off capital otherwise available to invest in other areas of the business.

This research presents and aligns two analytical models for evaluating language service providers, LSP Metrix™ and the Tech-Savvy typology. The former is a measure of business maturity and the latter a typology based on technology adoption style.

By understanding how the two models overlap:

  • LSPs can best determine how much to invest, how soon. This research helps LSPs locate their current position on the path to maturity, align technology adoption with business goals, and plot an optimal course for the future. LSPs can make safer and smarter decisions and avoid the traps of over- and under-investment.
  • Translation buyers can better match LSPs to internal requirements. The combined analysis helps buyers evaluate current and prospective suppliers and solution options. Enterprises can improve evaluation criteria for vendor selection and performance management.
  • Technology suppliers can better target LSP market segments. LSPs with varying approaches and levels of maturity seek different features and capabilities. Software developers that productize solutions or add configuration options addressing the needs of companies at multiple stages improve customer success. Using the combined model, software vendors can adapt features and messaging using these profiles as market segments.

  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 17

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