Sales Cookbook – Intro: The Recipe to Achieve Repeatable Sales Success
by Hélène Pielmeier
June 28, 2017
June 28, 2017

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Language service providers – in particular small and mid-sized ones – often ask us, “How can we increase sales? Where do we start? How can we build the best sales team?” We developed the CSA Research “Sales Cookbook” to provide a systematic approach for LSPs to generate repeatable and sustainable sales growth. We compiled the results of years of research, sales training sessions, and advisory sessions on the building blocks that are in place at the most successful sales organizations. This introductory module presents the CSA Research “Sales Cookbook” approach and how the 12 modules in the series fit together.

Who Should Read This
  • Anyone looking to get familiar with the CSA Research “Sales Cookbook” approach
  • Anyone ready to start “cooking” and understand how to use the various modules

  • Basics about the CSA Research “Sales Cookbook”
  • Learn the Ingredients of a Comprehensive Approach to Sales
  • Conduct Self-Assessments before You Start

Sample Questions We Address
  • Why use the CSA Research “Sales Cookbook” approach?
  • What are the ingredients to sales success?
  • What happens if you’re missing some of those ingredients?
  • Does your LSP have a sales-oriented approach?
  • How can you tell how evolved your sales operation is?

Other Titles in This Series
This file is part of a 12-piece series.
This introduction to the CSA Research "Sales Cookbook" is available for free upon registration. Already registered? Click here to login. If you are not already registered, please set up an account in order to download your copy of the introduction.

  • Registered Users
  • Industry Providers
  • Sales_Cookbook
  • Technology Vendors

Pages: 10

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