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Sales Cookbook – Differentiation: Prepare to Stand Out
July 05, 2017
July 05, 2017
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Developing a strong differentiation and a unique selling proposition (USP) is crucial for language service providers to stand out. In turn, it can help them generate repeatable sales success. This module of the CSA Research “Sales Cookbook” guides LSPs on how to identify and refine distinctive attributes that they can use in their branding, marketing, and sales messaging. Successful differentiation helps companies rise above the competition.
Who Should Read This
Executives, sales managers, marketing managers, and production managers involved in developing or refining the company’s unique selling proposition
Why Differentiation Matters When Selling
Prepare Your Differentiation Journey
Brainstorm Potential Differentiators
Validate Your Differentiator
Manage Your Deployment
Takeaway: Design Your Unique Value Selling Proposition
Sample Questions We Address
How evolved is your differentiation?
How can you identify potential differentiators?
What makes good differentiators?
What if you don’t have a unique differentiation?
What happens if you don’t sufficiently differentiate your company?
Other Titles in This Series
This file is part of a 12-piece series.
Intro: The Recipe to Achieve Repeatable Sales Success
Planning: Plot Your Destination
Differentiation: Prepare to Stand Out
Goals: Quantify Your Objectives
Markets: Target the Right Segments
Pipeline: Generate Leads
Communication: Engage Prospects
Playbook: Prepare Your Moves
Tools: Power Your Effort
Staffing: Design the Job
Management: Oversee the Implementation
Account Management: Nurture and Develop Clients
Differentiation You Can Bet Your Brand On
Strategic Planning for LSPs
The Paths to Differentiation
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