Sales Cookbook – Differentiation: Prepare to Stand Out
by Hélène Pielmeier
July 05, 2017
July 05, 2017

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Developing a strong differentiation and a unique selling proposition (USP) is crucial for language service providers to stand out. In turn, it can help them generate repeatable sales success. This module of the CSA Research “Sales Cookbook” guides LSPs on how to identify and refine distinctive attributes that they can use in their branding, marketing, and sales messaging. Successful differentiation helps companies rise above the competition.

Who Should Read This
Executives, sales managers, marketing managers, and production managers involved in developing or refining the company’s unique selling proposition

  • Why Differentiation Matters When Selling
  • Prepare Your Differentiation Journey
  • Brainstorm Potential Differentiators
  • Validate Your Differentiator
  • Get Buy-In
  • Manage Your Deployment
  • Takeaway: Design Your Unique Value Selling Proposition

Sample Questions We Address
  • How evolved is your differentiation?
  • How can you identify potential differentiators?
  • What makes good differentiators?
  • What if you don’t have a unique differentiation?
  • What happens if you don’t sufficiently differentiate your company?
Other Titles in This Series
This file is part of a 12-piece series.

  • Industry Providers
  • Sales_Cookbook
  • Technology Vendors

Pages: 17

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