Sales Cookbook – Markets: Target the Right Segments
by Hélène Pielmeier
July 12, 2017
July 12, 2017

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To maximize their branding, marketing, and sales budgets, language service providers must focus their efforts on specific markets segments where they have a competitive advantage. This module of the CSA Research “Sales Cookbook” guides LSPs on how to select the right target markets and how to develop client personas for these markets.

Who Should Read This
  • Executives, sales managers, marketing managers, and production managers involved in selecting target markets for the company
  • Staff involved in collecting data or coordinating the effort
  • Why Narrowing Down Target Markets and Personas Matters
  • Select Markets That Are Right for Your Organization
  • Develop Client Personas
  • Takeaway: Be Clear about Who You Want to Win Over

Sample Questions We Address
  • When should you open new markets?
  • What elements do you need to define market segments beyond vertical or geography?
  • How many market segments should you target?
  • What elements do you need to assess to ensure you select a good market for your company?
  • How do you develop client personas within your target markets?
Other Titles in This Series
This file is part of a 12-piece series.

  • Industry Providers
  • Sales_Cookbook
  • Technology Vendors

Pages: 11

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