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Sales Cookbook – Markets: Target the Right Segments
July 12, 2017
July 12, 2017
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To maximize their branding, marketing, and sales budgets, language service providers must focus their efforts on specific markets segments where they have a competitive advantage. This module of the CSA Research “Sales Cookbook” guides LSPs on how to select the right target markets and how to develop client personas for these markets.
Who Should Read This
Executives, sales managers, marketing managers, and production managers involved in selecting target markets for the company
Staff involved in collecting data or coordinating the effort
Why Narrowing Down Target Markets and Personas Matters
Select Markets That Are Right for Your Organization
Develop Client Personas
Takeaway: Be Clear about Who You Want to Win Over
Sample Questions We Address
When should you open new markets?
What elements do you need to define market segments beyond vertical or geography?
How many market segments should you target?
What elements do you need to assess to ensure you select a good market for your company?
How do you develop client personas within your target markets?
Other Titles in This Series
This file is part of a 12-piece series.
Intro: The Recipe to Achieve Repeatable Sales Success
Planning: Plot Your Destination
Differentiation: Prepare to Stand Out
Goals: Quantify Your Objectives
Markets: Target the Right Segments
Pipeline: Generate Leads
Communication: Engage Prospects
Playbook: Prepare Your Moves
Tools: Power Your Effort
Staffing: Design the Job
Management: Oversee the Implementation
Account Management: Nurture and Develop Clients
How to Drive Translation Sales
Strategic Planning for LSPs
Effective Market Segmentation
Twenty Profiles of Buyers of Language Services
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