Sales Cookbook – Pipeline: Generate Leads
by Hélène Pielmeier
July 12, 2017
July 12, 2017

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Language service providers need to fill their sales and marketing pipeline with the right companies to achieve sustainable sales success. They must deploy rigorous process to proactively identify and develop prospects that meet their segmentation criteria. This module of the CSA Research “Sales Cookbook” guides LSPs on how to formalize their lead generation efforts for every target market segment they pursue.

Who Should Read This
  • Executives, marketing managers, and sales managers involved in setting the direction for lead generation efforts
  • Staff involved in lead generation
  • Why Pipeline Management Matters
  • Build Your Lists
  • Implement a Lead Scoring Method
  • Track the Strength of Your Pipeline
  • Resolve Pipeline Issues
  • Takeaway: Ensure You Put a Strong Pipeline in Place

Sample Questions We Address
  • How many leads do you need to meet your goals?
  • Are lead generation companies a good source of leads?
  • How do you implement a lead scoring method?
  • How do you tier leads?
  • What metrics matter to track the strength of your sales and marketing pipeline?
  • How do you forecast upcoming sales?
  • Is your cost of leads too high?
Other Titles in This Series
This file is part of a 12-piece series.

  • Industry Providers
  • Sales_Cookbook
  • Technology Vendors

Pages: 17

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