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Sales Cookbook – Pipeline: Generate Leads
July 12, 2017
July 12, 2017
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Language service providers need to fill their sales and marketing pipeline with the right companies to achieve sustainable sales success. They must deploy rigorous process to proactively identify and develop prospects that meet their segmentation criteria. This module of the CSA Research “Sales Cookbook” guides LSPs on how to formalize their lead generation efforts for every target market segment they pursue.
Who Should Read This
Executives, marketing managers, and sales managers involved in setting the direction for lead generation efforts
Staff involved in lead generation
Why Pipeline Management Matters
Build Your Lists
Implement a Lead Scoring Method
Track the Strength of Your Pipeline
Resolve Pipeline Issues
Takeaway: Ensure You Put a Strong Pipeline in Place
Sample Questions We Address
How many leads do you need to meet your goals?
Are lead generation companies a good source of leads?
How do you implement a lead scoring method?
How do you tier leads?
What metrics matter to track the strength of your sales and marketing pipeline?
How do you forecast upcoming sales?
Is your cost of leads too high?
Other Titles in This Series
This file is part of a 12-piece series.
Intro: The Recipe to Achieve Repeatable Sales Success
Planning: Plot Your Destination
Differentiation: Prepare to Stand Out
Goals: Quantify Your Objectives
Markets: Target the Right Segments
Pipeline: Generate Leads
Communication: Engage Prospects
Playbook: Prepare Your Moves
Tools: Power Your Effort
Staffing: Design the Job
Management: Oversee the Implementation
Account Management: Nurture and Develop Clients
Marketing Strategies for LSPs
Effective Market Segmentation
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