Sales Cookbook – Communication: Engage Prospects
by Hélène Pielmeier
July 12, 2017
July 12, 2017

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Language service providers typically rely on marketing communications to nurture leads and convey their unique selling proposition. Marketing bridges the gap between growth strategy and actual sales conversations. This module of the CSA Research “Sales Cookbook” guides LSPs on how to approach the various tiers of leads they’ve identified as targets and how to use marketing communications to support them throughout the buying journey.

Who Should Read This
  • Executives, marketing managers, PR managers, and sales managers involved in designing the communication strategy
  • Staff involved in developing and managing campaigns
  • Why Marketing Communications Matter
  • Define Your Strategy and Keep It Up-to-Date
  • Identify a Clear Audience
  • Select the Communication Approach
  • Define the Messaging
  • Validate the Plan Before You Launch It
  • Track the Performance
  • Takeaway: Use Communications to Attract and Engage Your Audience

Sample Questions We Address
  • How do you create campaign plans?
  • How do you come up with interesting content?
  • What are some effective ways to structure messages?
  • How do you customize messaging based on target markets and client personas?
  • What mistakes should you avoid?

Other Titles in This Series
This file is part of a 12-piece series.

  • Industry Providers
  • Sales_Cookbook
  • Technology Vendors

Pages: 22

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