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Sales Cookbook – Communication: Engage Prospects
July 12, 2017
July 12, 2017
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Language service providers typically rely on marketing communications to nurture leads and convey their unique selling proposition. Marketing bridges the gap between growth strategy and actual sales conversations. This module of the CSA Research “Sales Cookbook” guides LSPs on how to approach the various tiers of leads they’ve identified as targets and how to use marketing communications to support them throughout the buying journey.
Who Should Read This
Executives, marketing managers, PR managers, and sales managers involved in designing the communication strategy
Staff involved in developing and managing campaigns
Why Marketing Communications Matter
Define Your Strategy and Keep It Up-to-Date
Identify a Clear Audience
Select the Communication Approach
Define the Messaging
Validate the Plan Before You Launch It
Track the Performance
Takeaway: Use Communications to Attract and Engage Your Audience
Sample Questions We Address
How do you create campaign plans?
How do you come up with interesting content?
What are some effective ways to structure messages?
How do you customize messaging based on target markets and client personas?
What mistakes should you avoid?
Other Titles in This Series
This file is part of a 12-piece series.
Intro: The Recipe to Achieve Repeatable Sales Success
Planning: Plot Your Destination
Differentiation: Prepare to Stand Out
Goals: Quantify Your Objectives
Markets: Target the Right Segments
Pipeline: Generate Leads
Communication: Engage Prospects
Playbook: Prepare Your Moves
Tools: Power Your Effort
Staffing: Design the Job
Management: Oversee the Implementation
Account Management: Nurture and Develop Clients
Marketing Strategies for LSPs
Effective Market Segmentation
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