Sales Cookbook – Tools: Power Your Effort
by Hélène Pielmeier
July 19, 2017
July 19, 2017

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Technology plays a significant role in enabling language service providers to be as efficient as possible in their business development efforts. It frees them to spend more time selling, which could mean closing more deals. This module of the CSA Research “Sales Cookbook” guides LSPs on how to equip salespeople with the right tools to power their selling efforts.

Who Should Read This
  • Executives, sales managers, marketing managers, and operations managers involved in setting the direction, providing the funding, and overseeing the implement
  • Staff involved in reviewing and testing candidates systems
  • Staff involved in deploying selected systems
  • Why Technology Matters to Your Sales Organization
  • Clarify the Needs
  • Test Systems That Meets Your Requirements
  • Manage Technology Deployments
  • Takeaway: Implement technology to Support Sales Efforts

Sample Questions We Address
  • What tools are must have, should have and nice to have?
  • What’s LSPs’ preferred CRM?
  • What should you look for when testing technology solutions?
  • What are best practices to manage sales tool deployments?
  • What’s the trick to get salespeople to use the CRM?
Other Titles in This Series
This file is part of a 12-piece series.

  • Industry Providers
  • Sales_Cookbook
  • Technology Vendors

Pages: 12

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