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Sales Cookbook – Tools: Power Your Effort
July 19, 2017
July 19, 2017
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Technology plays a significant role in enabling language service providers to be as efficient as possible in their business development efforts. It frees them to spend more time selling, which could mean closing more deals. This module of the CSA Research “Sales Cookbook” guides LSPs on how to equip salespeople with the right tools to power their selling efforts.
Who Should Read This
Executives, sales managers, marketing managers, and operations managers involved in setting the direction, providing the funding, and overseeing the implement
Staff involved in reviewing and testing candidates systems
Staff involved in deploying selected systems
Why Technology Matters to Your Sales Organization
Clarify the Needs
Test Systems That Meets Your Requirements
Manage Technology Deployments
Takeaway: Implement technology to Support Sales Efforts
Sample Questions We Address
What tools are must have, should have and nice to have?
What’s LSPs’ preferred CRM?
What should you look for when testing technology solutions?
What are best practices to manage sales tool deployments?
What’s the trick to get salespeople to use the CRM?
Other Titles in This Series
This file is part of a 12-piece series.
Intro: The Recipe to Achieve Repeatable Sales Success
Planning: Plot Your Destination
Differentiation: Prepare to Stand Out
Goals: Quantify Your Objectives
Markets: Target the Right Segments
Pipeline: Generate Leads
Communication: Engage Prospects
Playbook: Prepare Your Moves
Tools: Power Your Effort
Staffing: Design the Job
Management: Oversee the Implementation
Account Management: Nurture and Develop Clients
How to Drive Translation Sales
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