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Conversation Starters to Engage Clients Beyond Projects
by Rebecca Ray, Hélène Pielmeier
June 09, 2017
June 09, 2017

 
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Summary
To sustain growth, executives, sales teams, and account managers at language service providers need to up-sell and cross-sell beyond the language services function on the buy-side. This research piece discusses why enterprise globalization frequently lags localization team progress for clients. It also offers recommendations for how you can expand the conversation beyond translation projects to enable your clients to address this lag.

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Pages: 8
 

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