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Financial Benchmarks for Global Enterprises: International Revenue
by Rebecca Ray, Donald A. DePalma
July 31, 2017
July 31, 2017

 
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Summary
An organization’s ability to deliver a winning global customer journey depends on two core elements: 1) the maturity of its localization team; and 2) the degree to which all groups enterprise-wide have globalized their business processes and programs to fully support international and domestic multicultural markets.

To enable organizations to benchmark themselves in these two areas, this report analyzes why international revenue is a key indicator for organizational maturity levels. It also correlates it with nine indicators for business planning:

  1. Level of maturity achieved in business process globalization and by localization teams
  2. Degree of integration between globalization and corporate strategies
  3. Number of in-country marketing resources
  4. Methods for measuring international ROI
  5. Language services spend
  6. Number of years formally managing language services as a business function
  7. Localization team size
  8. Degree of centralization for the language services function
  9. Types of interaction between localization teams and groups that create content and code
The report also offers recommendations for how buyers and suppliers of language services can take advantage of this information. For more hard data to use in business cases or client presentations, see LMM Financial Benchmarks: Language Services Spend and LMM Financial Benchmarks: Organizational Maturity.



This report is based on an extensive data collection and analysis exercise performed for Localization Maturity Model™ (LMM) 3.0. We conducted a comprehensive survey of 90 global firms in 15 countries in June and July 2016. We ran 6,657 correlations based on the data collected, some of which are analyzed in this report. For an overview of localization and business globalization maturity, see why benchmarking matters.

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 21
 

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