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The Winds of Content Are Changing
by Arle Lommel
August 28, 2017
August 28, 2017

 
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Summary
Content creation and production are undergoing fundamental change. They are moving earlier in the process of building a product or service. In some cases, the boundaries between product and content are blurring or even vanishing. Purposes and audiences are evolving. Lead times are shrinking, and source optimization that assumes long lead times and dedicated staff is disappearing.

Based on CSA Research’s recent examination of how enterprises optimize their content for translation, this research piece covers: an overview of the changes that affect the landscape, five trends in content creation and production, and suggestions for how enterprises can optimize appropriately within the constraints of these rapid changes.

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Pages: 11
 

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