CSA Research designed this presentation as an “ROI by example” guide for translation, localization, and globalization teams. Use it as the basis for developing and presenting investment proposals, business cases, or ROI arguments to add languages for marketing content, code, and programs. The slide deck focuses on B2C, but you can apply the same principles and concepts when creating B2B, business-to-government, or non-profit proposals. Possible audiences include upper managers and executives, as well as cross-functional teams that are responsible for investment decisions.
Instructions: Open this file in PowerPoint in the View > Notes Page mode so that you can see the script. Once you are aware of the script, you can switch back to View > Normal to work in the file.