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LSP Differentiation: The Struggle to Stand Out
by Hélène Pielmeier
January 18, 2018
January 18, 2018

 
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Summary
Language service providers have a challenging time defining a unique selling proposition (USP) that makes them stand out from the competition. Based on data from 416 respondents to our global market survey and 305 LSP websites that we analyzed, we present elements that LSPs self-reported as their differentiation, an analysis of LSP taglines, a breakdown of metadata descriptions they use for search engines, and recommendations to better differentiate their offering.

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Pages: 7
 

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