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Forecasting Global Language Priorities: 2022 and 2027
by Arle Lommel, Benjamin B. Sargent
March 05, 2018
March 05, 2018

 
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Summary
Over time, countries experience shifts in population, economic power, and internet penetration. As a result, the relative economic importance of languages spoken around the world changes. This report predicts which ones will be needed to reach 97% of the global online addressable market in 2022 and 2027. It reveals the rapid rise of languages from emerging economies in Asia, the continued growth of Chinese, and a slow erosion of the dominant status of European tongues on the internet. As our language usage research over the last decade demonstrates, it will take an increasing number of languages to reach 90%, 97%, and 99% of the addressable online market.

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Pages: 10
 

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