Global Content Missteps: How to Avoid Them
by Rebecca Ray
February 28, 2018
February 28, 2018

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Companies still learn the hard way that almost all the content they publish - or that is created by their customers and prospects - is global. Whether or not that content is translated or intended for a specific audience, those viewers will have access to it and make their opinions heard at the global level, especially if they have negative feelings. As content plays a larger strategic role in business success, how can organizations do a better job to world-proof the words, images, and audio that project their brand? In this report, we describe the challenge of global content missteps, provide examples, and offer advice on how to avoid becoming a bad localization meme.

  • Technology Vendors
  • Global Leaders

Pages: 4

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